This ambitious project aims to transform the electric vehicle (EV) landscape across the Middle East and North Africa (MENA) region. It outlines a strategic initiative to build a comprehensive and leading EV charging network, addressing both current and future demands for electric mobility.
 
The project unfolds in two phases: the initial establishment of a robust charging infrastructure featuring 254 sites and 1,000 chargers, starting in Egypt and expanding into the UAE and major Gulf routes, followed by the development of logistics chains and state-of-the-art EV assembly facilities focusing on high-end, original EV parts and batteries tailored for the MENA markets.

Key goals include fostering sustainability, improving urban air quality, lowering healthcare costs, stimulating industrial growth, reducing dependence on foreign currency, and enhancing energy independence. Egypt, with its population of 120 million and ideal urban density, is positioned as a critical starting point for this venture. The project plans to introduce ultra-fast DC charging stations offering the highest speeds of 350kW+, transition to advanced solid-state batteries, and localize EV assembly with the latest technology. With a production capacity target of 22,000 EV units by 2024 and plans for five cost-effective EV models, the initiative is poised to significantly accelerate the region's shift towards sustainable electric mobility, leveraging innovative technology for a seamless user experience.